Marketing Degree Program

Studies the accounting cycle leading to the development and use of financial statements. Emphasis is on the proprietorship type of business organization. Campus: Fall, every year; WOL: August, January.

Studies accounting for corporations and introduces accounting for management decision making. Builds on the concepts of BU 121. Campus: Spring, every year; WOL: October, March. Prerequisite: BU 121.

Surveys the various internal forces in social and business organizations from an economic viewpoint. Specific emphasis is on the relationship between a firm’s possible form and its interaction with the consumer. Campus: Spring, every year; WOL: October, March.

Emphasizes management functions and management systems. Enhances understanding of the managerial role and its influence on organizational performance. Facilitates understanding of managerial activities involving human, technical and conceptual skills within behavioral, classical and management science approaches. Campus: Fall, every year; WOL: August, March, and May.

Surveys the process of product design, packaging, pricing, advertising, distribution and sales of goods and services. Emphasizes not only management decisions made in each of these processes, but also usable management tools. Emphasis is also placed on the marketing concept of discovering and fulfilling human needs. Campus: Fall, every year; WOL: August, January, and May.

Studies and applies communication theory and communication as a management tool. Camupus: Spring, every year; WOL: October and January.

Focuses on the nature of law-making, the legal processes by which law is applied to resolve disputes, the value and policy that are the basis for our law and legal processes, and the role of law and litigation in the conduct of everyday business affairs. Emphasizes the fundamentals of the legal system, both philosophical and technical, which facilitate business operations and discourage or control harmful business practices. Ethical implications and standards to which business conduct should conform are considered and stressed. Campus: Spring, every year; WOL: August, March.

Develops a basic understanding of the methods of securing and allocating financial resources within a firm. Emphasis is on financial decision making and the associated knowledge, principles and techniques. Campus: Fall, every year; WOL: October, January. Prerequisites: BU 122.

Involves the use of the case method, wherein the skills learned in accounting, finance, management and marketing fields are used to analyze situations dealing with the cultural and governmental factors that influence the environment of international business. Campus: Spring, every year; WOL: August, January. Prerequisite: Senior standing in business.

Introduces the study of consumer behavior with major emphasis on applying these concepts to the design and management of marketing promotions. Includes examining the conflicting needs of consumers, determining what influences create those needs and learning how the marketer can recognize and serve those needs. Campus: Spring, Odd years; WOL: October, January. Prerequisite: BU 251.

Designed for the student interested in becoming more persuasive in certain situations and who may manage or participate in some aspect of the selling or marketing process. Campus: Spring, even years; WOL: March, May. Prerequisite: BU 251.

Familiarizes the student with different environments in which global marketing strategies and programs are formulated and implemented. Prerequisite: BU 352.

Uses analytical management orientation to emphasize decision making in marketing. Examines recent marketing developments and studies selected facets of marketing management. Campus: Fall, odd years; WOL: August, May. Prerequisites: BU 352 and junior or senior standing.

Studies the processes in the personnel management system to meet human resource requirements, develop effectiveness in human resources, create a productive climate and behaviors and develop leadership and decision-making abilities to accomplish individual, organizational and societal objectives. Incorporates results of research in the behavioral sciences and stresses applications in the organizational structure. Campus: Spring, odd years; WOL: August, May. Prerequisite: BU 241.

This course provides a practical framework to develop and execute digital marketing campaigns. Students will gain a deep understanding of the foundations of digital marketing and its rapid growth and transformation. Strategies of each digital channel, along with its supporting tools, tactics and processes will be explored. Students will receive hands-on experience in developing, monitoring and modifying digital campaign simulations in order to optimize results for marketing objectives. Prerequisite: BU 251.

Studies managerial decision-making viewpoints of the marketing channel as seen through the eyes of marketing management. Includes utilization of policies and procedures concerned with the purchase of raw materials, components and finished products and the distribution channels managed to get the product to the consumer. Emphasis is on the nature, type and role of marketing institutions. Campus: Fall, even years; WOL: January. Prerequisite: BU 251.

Examines the research process in business. Provides the student the opportunity for in-depth exploration of a special area of interest. Campus: Fall, even years; WOL: October. Prerequisites: BU 241, BU 251 and MA 253.

Provides an overview of the public relations function, plus an examination of the practice of public relations in business and industry, education, politics and government associations and professional societies, health care, voluntary agencies, churches and the arts. Prerequisite: EN 101.

Elementary introduction to statistical reasoning, including sampling, organization and presentation of data, elementary probability, statistical inference and data analysis. In particular, topics covered include: the nature of probability and statistics; organization and presentation of data; measures of central tendency, variation and position; probability; binomial, normal and t distributions; estimation and confidence intervals; hypothesis testing; z and t tests, correlation and regression, and chi-square tests; applications to the natural and social sciences, business, education, and government. Use of appropriate computer software and technology resources. Fulfills Woods Core requirement. Prerequisite: MA 105 or placement.

Surveys the fundamental principles of macroeconomics. Provides a working understanding of the economy as a whole, noting interrelationships among concerns of contemporary society, world affairs and government fiscal and monetary policies. Campus: Fall and Spring, every year; WOL: March.

Surveys the process of product design, packaging, pricing, advertising, distribution and sales of goods and services. Emphasizes not only management decisions made in each of these processes, but also usable management tools. Emphasis is also placed on the marketing concept of discovering and fulfilling human needs. Campus: Fall, every year; WOL: August, January, and May.

Introduces the study of consumer behavior with major emphasis on applying these concepts to the design and management of marketing promotions. Includes examining the conflicting needs of consumers, determining what influences create those needs and learning how the marketer can recognize and serve those needs. Campus: Spring, Odd years; WOL: October, January. Prerequisite: BU 251.

This course provides a practical framework to develop and execute digital marketing campaigns. Students will gain a deep understanding of the foundations of digital marketing and its rapid growth and transformation. Strategies of each digital channel, along with its supporting tools, tactics and processes will be explored. Students will receive hands-on experience in developing, monitoring and modifying digital campaign simulations in order to optimize results for marketing objectives. Prerequisite: BU 251.

Designed for the student interested in becoming more persuasive in certain situations and who may manage or participate in some aspect of the selling or marketing process. Campus: Spring, even years; WOL: March, May. Prerequisite: BU 251.

Studies managerial decision-making viewpoints of the marketing channel as seen through the eyes of marketing management. Includes utilization of policies and procedures concerned with the purchase of raw materials, components and finished products and the distribution channels managed to get the product to the consumer. Emphasis is on the nature, type and role of marketing institutions. Campus: Fall, even years; WOL: January. Prerequisite: BU 251.

Familiarizes the student with different environments in which global marketing strategies and programs are formulated and implemented. Prerequisite: BU 352.

Uses analytical management orientation to emphasize decision making in marketing. Examines recent marketing developments and studies selected facets of marketing management. Campus: Fall, odd years; WOL: August, May. Prerequisites: BU 352 and junior or senior standing.