Bachelor of Science in Marketing (B.S.) Overview

Marketing continues to be one of the fastest growing professions. The rapidly evolving economy demands professionals who can communicate, plan, and innovate. Marketing attracts creative individuals ready to analyze the marketplace to their organizations grow. Do you want to be a part of that?

With SMWC, you have flexibility. A marketing degree is available on-campus and online.

Marketing Career Paths

The marketing major prepares students for entry-level marketing jobs in both business and not-for-profit organizations or enhances the skills of more experienced life-long learners. Marketing courses apply the concepts of designing, promoting, distributing and pricing goods and services. As a marketing major, you will learn how to discover human needs and then the system of interrelated activities that allow organizations to meet those needs. These skills will give you a competitive edge in a variety of marketing jobs in:

  • Sales and customer service
  • Product management
  • Marketing research
  • Advertising and sales promotion
  • Logistics
  • Digital marketing
  • Managing marketing for non-profit organizations
  • International marketing