Marketing continues to be one of the fastest growing professions. The rapidly evolving economy demands professionals who can communicate, plan, and innovate. Marketing attracts creative individuals ready to analyze the marketplace to their organizations grow. Do you want to be a part of that?

With SMWC, you have flexibility. A marketing degree is available on-campus and online.

Major

In addition to general study requirements, the marketing major requires the completion of 49 credit hours of marketing related coursework.

Required Business Core

27 hours required: All courses listed.

BU 121 Principles of Accounting I
Campus | 3 Credits
Show Course Description

Studies the accounting cycle leading to the development and use of financial statements. Emphasis is on the proprietorship type of business organization. Campus: Fall, every year; WOL: August, January.

Campus 3 Credits
BU 122 Principles of Accounting II
Campus | 3 Credits
Show Course Description

Studies accounting for corporations and introduces accounting for management decision making. Builds on the concepts of BU 121. Campus: Spring, every year; WOL: October, March. Prerequisite: BU 121.

Campus 3 Credits
BU 232 Microeconomics
Campus | 3 Credits
Show Course Description

Surveys the various internal forces in social and business organizations from an economic viewpoint. Specific emphasis is on the relationship between a firm’s possible form and its interaction with the consumer. Campus: Spring, every year; WOL: October, March.

Campus 3 Credits
BU 241 Principles of Management
Campus | 3 Credits
Show Course Description

Emphasizes management functions and management systems. Enhances understanding of the managerial role and its influence on organizational performance. Facilitates understanding of managerial activities involving human, technical and conceptual skills within behavioral, classical and management science approaches. Campus: Fall, every year; WOL: August, March, and May.

Campus 3 Credits
BU 251 Principles of Marketing
Campus | 3 Credits
Show Course Description

Surveys the process of product design, packaging, pricing, advertising, distribution and sales of goods and services. Emphasizes not only management decisions made in each of these processes, but also usable management tools. Emphasis is also placed on the marketing concept of discovering and fulfilling human needs. Campus: Fall, every year; WOL: August, January, and May.

Campus 3 Credits
BU 281 Managerial Communications
Campus | 3 Credits
Show Course Description

Studies and applies communication theory and communication as a management tool. Camupus: Spring, every year; WOL: October and January.

Campus 3 Credits
BU 371 Business Law
Campus | 3 Credits
Show Course Description

Focuses on the nature of law-making, the legal processes by which law is applied to resolve disputes, the value and policy that are the basis for our law and legal processes, and the role of law and litigation in the conduct of everyday business affairs. Emphasizes the fundamentals of the legal system, both philosophical and technical, which facilitate business operations and discourage or control harmful business practices. Ethical implications and standards to which business conduct should conform are considered and stressed. Campus: Spring, every year; WOL: August, March.

Campus 3 Credits
BU 381 Business Finance
Campus | 3 Credits
Show Course Description

Develops a basic understanding of the methods of securing and allocating financial resources within a firm. Emphasis is on financial decision making and the associated knowledge, principles and techniques. Campus: Fall, every year; WOL: October, January. Prerequisites: BU 122 and MA 253.

Campus 3 Credits
BU 481 International Business: Strategies and Policies
Campus | 3 Credits
Show Course Description

Involves the use of the case method, wherein the skills learned in accounting, finance, management and marketing fields are used to analyze situations dealing with the cultural and governmental factors that influence the environment of international business. Campus: Spring, every year; WOL: August, January. Prerequisite: Senior standing in business.

Campus 3 Credits

Required Marketing Courses

12 hours required: All courses listed.

BU 352 Consumer Behavior
Campus | 3 Credits
Show Course Description

Introduces the study of consumer behavior with major emphasis on applying these concepts to the design and management of marketing promotions. Includes examining the conflicting needs of consumers, determining what influences create those needs and learning how the marketer can recognize and serve those needs. Campus: Spring, Odd years; WOL: October, January. Prerequisite: BU 251.

Campus 3 Credits
BU 354 Salesmanship
Campus | 3 Credits
Show Course Description

Designed for the student interested in becoming more persuasive in certain situations and who may manage or participate in some aspect of the selling or marketing process. Campus: Spring, even years; WOL: March, May. Prerequisite: BU 251.

Campus 3 Credits
BU 455 International Marketing
Campus | 3 Credits
Show Course Description

Familiarizes the student with different environments in which global marketing strategies and programs are formulated and implemented. Prerequisite: BU 352.

Campus 3 Credits
BU 458 Marketing Management
Campus | 3 Credits
Show Course Description

Uses analytical management orientation to emphasize decision making in marketing. Examines recent marketing developments and studies selected facets of marketing management. Campus: Fall, odd years; WOL: August, May. Prerequisites: BU 352 and junior or senior standing.

Campus 3 Credits

Electives

9 hours required: choose 3 courses.

BU 341 Human Resource Management I
Campus | 3 Credits
Show Course Description

Studies the processes in the personnel management system to meet human resource requirements, develop effectiveness in human resources, create a productive climate and behaviors and develop leadership and decision-making abilities to accomplish individual, organizational and societal objectives. Incorporates results of research in the behavioral sciences and stresses applications in the organizational structure. Campus: Spring, odd years; WOL: August, May. Prerequisite: BU 241.

Campus 3 Credits
BU 353 Digital Marketing Essentials
Campus | 3 Credits
Show Course Description

This course provides a practical framework to develop and execute digital marketing campaigns. Students will gain a deep understanding of the foundations of digital marketing and its rapid growth and transformation. Strategies of each digital channel, along with its supporting tools, tactics and processes will be explored. Students will receive hands-on experience in developing, monitoring and modifying digital campaign simulations in order to optimize results for marketing objectives. Prerequisite: BU 251.

Campus 3 Credits
BU 356 Supply Chain Management
Campus | 3 Credits
Show Course Description

Studies managerial decision-making viewpoints of the marketing channel as seen through the eyes of marketing management. Includes utilization of policies and procedures concerned with the purchase of raw materials, components and finished products and the distribution channels managed to get the product to the consumer. Emphasis is on the nature, type and role of marketing institutions. Campus: Fall, even years; WOL: January. Prerequisite: BU 251.

Campus 3 Credits
BU 482 Research in Business
Campus | 3 Credits
Show Course Description

Examines the research process in business. Provides the student the opportunity for in-depth exploration of a special area of interest. Campus: Fall, even years; WOL: October. Prerequisites: BU 241, BU 251 and MA 253.

Campus 3 Credits
EN 330 Public Relations
Campus | 3 Credits
Show Course Description

Provides an overview of the public relations function, plus an examination of the practice of public relations in business and industry, education, politics and government associations and professional societies, health care, voluntary agencies, churches and the arts. Prerequisite: EN 101.

Campus 3 Credits

Other Required Courses

Woods Core math requirement

MA 253 Statistics
Campus & Online | 3 Credits
Show Course Description

Elementary introduction to statistical reasoning, including sampling, organization and presentation of data, elementary probability, statistical inference and data analysis. In particular, topics covered include: the nature of probability and statistics; organization and presentation of data; measures of central tendency, variation and position; probability; binomial, normal and t distributions; estimation and confidence intervals; hypothesis testing; z and t tests, correlation and regression, and chi-square tests; applications to the natural and social sciences, business, education, and government. Use of appropriate computer software and technology resources. Fulfills Woods Core requirement. Prerequisite: MA 105 or placement.

Campus & Online 3 Credits

Information about Course Requirements

We do our best to keep this information updated, but you should always double-check to ensure you are meeting graduation requirements. For the most current course requirements please review the latest undergraduate college catalog.  Always consult your academic advisor when registering for courses or when you have questions about course requirements.

Minor

The marketing minor works well with majors such as journalism, digital media, and graphic design. The minor provides an overview of a variety of marketing activities and functions. The marketing minor requires the completion of 18 credit hours of marketing related coursework.

Required Business Core

6 hours required: All courses listed.

BU 131 Macroeconomics
Campus | 3 Credits
Show Course Description

Surveys the fundamental principles of macroeconomics. Provides a working understanding of the economy as a whole, noting interrelationships among concerns of contemporary society, world affairs and government fiscal and monetary policies. Campus: Fall and Spring, every year; WOL: March.

Campus 3 Credits
BU 251 Principles of Marketing
Campus | 3 Credits
Show Course Description

Surveys the process of product design, packaging, pricing, advertising, distribution and sales of goods and services. Emphasizes not only management decisions made in each of these processes, but also usable management tools. Emphasis is also placed on the marketing concept of discovering and fulfilling human needs. Campus: Fall, every year; WOL: August, January, and May.

Campus 3 Credits

Electives

12 credit hours required: choose four courses.

BU 352 Consumer Behavior
Campus | 3 Credits
Show Course Description

Introduces the study of consumer behavior with major emphasis on applying these concepts to the design and management of marketing promotions. Includes examining the conflicting needs of consumers, determining what influences create those needs and learning how the marketer can recognize and serve those needs. Campus: Spring, Odd years; WOL: October, January. Prerequisite: BU 251.

Campus 3 Credits
BU 353 Digital Marketing Essentials
Campus | 3 Credits
Show Course Description

This course provides a practical framework to develop and execute digital marketing campaigns. Students will gain a deep understanding of the foundations of digital marketing and its rapid growth and transformation. Strategies of each digital channel, along with its supporting tools, tactics and processes will be explored. Students will receive hands-on experience in developing, monitoring and modifying digital campaign simulations in order to optimize results for marketing objectives. Prerequisite: BU 251.

Campus 3 Credits
BU 354 Salesmanship
Campus | 3 Credits
Show Course Description

Designed for the student interested in becoming more persuasive in certain situations and who may manage or participate in some aspect of the selling or marketing process. Campus: Spring, even years; WOL: March, May. Prerequisite: BU 251.

Campus 3 Credits
BU 356 Supply Chain Management
Campus | 3 Credits
Show Course Description

Studies managerial decision-making viewpoints of the marketing channel as seen through the eyes of marketing management. Includes utilization of policies and procedures concerned with the purchase of raw materials, components and finished products and the distribution channels managed to get the product to the consumer. Emphasis is on the nature, type and role of marketing institutions. Campus: Fall, even years; WOL: January. Prerequisite: BU 251.

Campus 3 Credits
BU 455 International Marketing
Campus | 3 Credits
Show Course Description

Familiarizes the student with different environments in which global marketing strategies and programs are formulated and implemented. Prerequisite: BU 352.

Campus 3 Credits
BU 458 Marketing Management
Campus | 3 Credits
Show Course Description

Uses analytical management orientation to emphasize decision making in marketing. Examines recent marketing developments and studies selected facets of marketing management. Campus: Fall, odd years; WOL: August, May. Prerequisites: BU 352 and junior or senior standing.

Campus 3 Credits

Information about Course Requirements

We do our best to keep this information updated, but you should always double-check to ensure you are meeting graduation requirements. For the most current course requirements please review the latest undergraduate college catalog.  Always consult your academic advisor when registering for courses or when you have questions about course requirements.

Career Paths

The marketing major prepares students for entry-level marketing jobs in both business and not-for-profit organizations or enhances the skills of more experienced life-long learners. Marketing courses apply the concepts of designing, promoting, distributing and pricing goods and services. As a marketing major, you will learn how to discover human needs and then the system of interrelated activities that allow organizations to meet those needs. These skills will give you a competitive edge in a variety of marketing jobs in:

  • Sales and Customer Service
  • Product Management
  • Marketing Research
  • Advertising and Sales Promotion
  • Logistics
  • Digital Marketing
  • Managing Marketing for Non-Profit Organizations
  • International Marketing