Overview

Are you a creative? Do you like telling stories using media and visual art? The media art major at SMWC will prepare you for a rewarding career by giving you the technical knowledge and conceptualization skills to communicate your ideas through photos and videos.

With foundational courses in the studio arts, you will develop the skills to conceptualize, while also having the knowledge to bring ideas to life using industry-standard computer software. A lighting studio will support your photo and video projects. A gallery gives you an opportunity to display your work.

Why Major in Media Art?

SMWC’s Media Arts major combines a student’s creativity with technology in an effort to express concepts through a variety of mediums. They will not only learn the skills that are necessary to create appealing photos, video, and interactive designs, but they will also learn how to problem-solve.

With a need for proficiency in traditional forms of art, SMWC’s media art curriculum will provide a strong foundation in the visual arts in a manner that integrates and combines both art and technology.

Students will leave SMWC with a portfolio of professional-quality work from their art and media classes. Students majoring in media art will be prepared for a variety of careers

Major

In addition to Woods Core courses, you need to complete at least 54 credit hours in media art and related courses in order to graduate with this major. The media art major and minor are offered through the campus program only.

Required Courses

54 credit hours required; All courses listed.

AD 110 2D Foundations
Campus & Online | 3 Credits
Show Course Description

Introduction to the basic elements and principles of design and a wide range of problem-solving strategies in a variety of mediums. Focuses on two-dimensional space organization, principles of visual perception, color and the application of the visual variables. Fall, every year. Course fee.

Campus & Online 3 Credits
AD 111 3D Foundations
Campus & Online | 3 Credits
Show Course Description

Introduction to the principles, techniques and materials of three-dimensional design. Focuses on the structural components of design in a variety of mediums, as well as with the conceptual and problem-solving exploration in the creation of sculptural forms. Spring, every year. Course fee.

Campus & Online 3 Credits
AD 121 Drawing Foundations
Campus & Online | 3 Credits
Show Course Description

Students learn basic drawing skills of perception and technical drawing skills of composition, foreshortening, sighting, use of grids and drawing in perspective. This class also covers techniques such as blending, shading and crosshatching. Spring, every year.

Campus & Online 3 Credits
AD 157 Digital Imaging
Campus & Online | 3 Credits
Show Course Description

Introduces students to industry-standard digital imaging software in order to develop the techniques and skills necessary to create, edit and composite images. Applications of these skills are made in subjective and applied projects. Fall, every year. Course fee.

Campus & Online 3 Credits
AD 242 Film & Creative Expression
Campus & Online | 3 Credits
Show Course Description

Studies film history and creative techniques with an emphasis on the connections between film and culture, trends, and developments in US and world films. Spring, odd years.

Campus & Online 3 Credits
AD 249 Art History I: Prehistoric to Renaissance
Campus & Online | 3 Credits
Show Course Description

Surveys the history of art beginning with the Prehistoric period and covers all of the major movements up to the Renaissance period. The course concentrates on the artists, the philosophies and events of the time periods. Campus/ WOL: Fall, even years.

Campus & Online 3 Credits
AD 250 Art History II: Renaissance to Contemporary
Campus & Online | 3 Credits
Show Course Description

Surveys the history of art beginning with the Renaissance period and covers all of the major movements up to contemporary art. The course concentrates on the artists, the philosophies and events of the time periods. Campus/WOL: Spring, odd years.

Campus & Online 3 Credits
AD 253 History of Media Art and Current Trends
Campus | 3 Credits
Show Course Description

The course will examine the role of media in American history, including contemporary debates about the responsibilities and problems of journalism in a media-saturated society. Topics will include the role of media in shaping collective memory of historical events, public debates in politics and the public’s understanding of social and cultural issues. Spring, even years.

Campus 3 Credits
AD 257 Digital Illustration and Design
Campus & Online | 3 Credits
Show Course Description

Introduces students to industry-standard digital illustration software and layout and design software in order to develop the techniques and skills necessary for print production. Applications of these skills are made in subjective and applied projects. Spring, every year. Course fee.

Campus & Online 3 Credits
AD 260 Visual Communication and Problem Solving
Campus & Online | 3 Credits
Show Course Description

Studies a conceptual approach to the design process in which the problem is viewed as a set of relationships that exist between the complex environment of the design artifact, the human user and the encompassing environments. The emphasis is placed on the human being as a processor of visual information in a complex visual environment. Additional emphasis is placed on mental maps, visual shape and color coding, environmental way finding systems, corporate identity sign systems and advertising. Spring, every year. Prerequisite: A D 257 or consent of instructor.

Campus & Online 3 Credits
AD 261 Visual Cognition
Campus & Online | 3 Credits
Show Course Description

Studies the areas of human visual cognition relevant to the understanding of the parameters and constraints of the human visual information processing system, and necessary for the communication of effective visual designs. Study includes shape and symbol recognition, color memory, visual short term memory, visual long term memory, schema and past experience, culture and visual perception, and age as it relates to visual memory. Fall, odd years. Prerequisite: A D260.

Campus & Online 3 Credits
AD 300 Digital Video and Audio Production
Campus | 3 Credits
Show Course Description

Provides experience in the creation of video and audio production. Gives a greater understanding of digital video and audio technology, as well as creative expression through this technology. Spring, even years. Course fee.

Campus 3 Credits
AD 315 Photography
Campus & Online | 3 Credits
Show Course Description

Introduces the principles and basic skills of shooting photographs using digital SLR cameras. Digital editing basics will also be introduced. Application of these skills are made in subjective and applied assignments. Fall, every year. Course fee.

Campus & Online 3 Credits
AD 342 Sequential Art
Campus & Online | 3 Credits
Show Course Description

Provides students with the background, techniques, and a general experience with sequential art to convey information. Graphic storytelling, comics and animation will all be explored. Fall, every year. Prerequisite: AD 257 or consent of instructor.

Campus & Online 3 Credits
AD 357 Web Design
Campus | 3 Credits
Show Course Description

Introduces students to industry-standard web design software in order to develop the techniques and skills necessary to create functional and easily navigated websites. Applications of these skills are made in subjective and applied projects. Fall, every year. Course fee. Prerequisites: A D 157 and A D 257, or consent of instructor.

Campus 3 Credits
AD 400 Advanced Photo & Video
Campus | 3 Credits
Show Course Description

Builds on skills gained from AD 300 and AD 315, with emphasis on more advanced problems in digital photography and time-based media works. Students will learn advanced camera use for photo and video, as well as advanced editing options in non-linear software. Emphasis on self-motivated work and development of a student’s portfolio. Spring, odd years. Course fee. Prerequisites: A D 300 and A D 315.

Campus 3 Credits
AD 453 Senior Studio
Campus & Online | 3 Credits
Show Course Description

In this capstone class, students will work independently under the guidance of the instructor, though some collaborative work with others enrolled in the course may be expected. Students will be expected to develop proposals and create self- directed projects and/or work with real clients. They will also create printed and digital portfolios and finalize resumes. As needed. Course fee. Prerequisites: Senior standing.

Campus & Online 3 Credits
AD 490 Internship
Campus | 1-6 Credit
Show Course Description

Work experience with firm or agency directly related to the student’s major area of study. The learning experience is structured within the College approved guidelines for the internship program. Through close supervision by the director of interns, faculty advisor and the worksite supervisor, the student works toward achieving goals outlined in the individual learning contract. Normally reserved for third and fourth year students. May be repeated with different topics.

Campus 1-6 Credit

Information about Course Requirements
We do our best to keep this information updated, but you should always double-check to ensure you are meeting graduation requirements. For the most current course requirements please review the latest undergraduate college catalog.  Always consult your academic advisor when registering for courses or when you have questions about course requirements.

Minor

A minor in media art requires 24 credit hours.

Required Courses

All courses listed.

AD 157 Digital Imaging
Campus & Online | 3 Credits
Show Course Description

Introduces students to industry-standard digital imaging software in order to develop the techniques and skills necessary to create, edit and composite images. Applications of these skills are made in subjective and applied projects. Fall, every year. Course fee.

Campus & Online 3 Credits
AD 242 Film & Creative Expression
Campus & Online | 3 Credits
Show Course Description

Studies film history and creative techniques with an emphasis on the connections between film and culture, trends, and developments in US and world films. Spring, odd years.

Campus & Online 3 Credits
AD 253 History of Media Art and Current Trends
Campus | 3 Credits
Show Course Description

The course will examine the role of media in American history, including contemporary debates about the responsibilities and problems of journalism in a media-saturated society. Topics will include the role of media in shaping collective memory of historical events, public debates in politics and the public’s understanding of social and cultural issues. Spring, even years.

Campus 3 Credits
AD 260 Visual Communication and Problem Solving
Campus & Online | 3 Credits
Show Course Description

Studies a conceptual approach to the design process in which the problem is viewed as a set of relationships that exist between the complex environment of the design artifact, the human user and the encompassing environments. The emphasis is placed on the human being as a processor of visual information in a complex visual environment. Additional emphasis is placed on mental maps, visual shape and color coding, environmental way finding systems, corporate identity sign systems and advertising. Spring, every year. Prerequisite: A D 257 or consent of instructor.

Campus & Online 3 Credits
AD 300 Digital Video and Audio Production
Campus | 3 Credits
Show Course Description

Provides experience in the creation of video and audio production. Gives a greater understanding of digital video and audio technology, as well as creative expression through this technology. Spring, even years. Course fee.

Campus 3 Credits
AD 315 Photography
Campus & Online | 3 Credits
Show Course Description

Introduces the principles and basic skills of shooting photographs using digital SLR cameras. Digital editing basics will also be introduced. Application of these skills are made in subjective and applied assignments. Fall, every year. Course fee.

Campus & Online 3 Credits
AD 342 Sequential Art
Campus & Online | 3 Credits
Show Course Description

Provides students with the background, techniques, and a general experience with sequential art to convey information. Graphic storytelling, comics and animation will all be explored. Fall, every year. Prerequisite: AD 257 or consent of instructor.

Campus & Online 3 Credits
AD 357 Web Design
Campus | 3 Credits
Show Course Description

Introduces students to industry-standard web design software in order to develop the techniques and skills necessary to create functional and easily navigated websites. Applications of these skills are made in subjective and applied projects. Fall, every year. Course fee. Prerequisites: A D 157 and A D 257, or consent of instructor.

Campus 3 Credits

Information about Course Requirements
We do our best to keep this information updated, but you should always double-check to ensure you are meeting graduation requirements. For the most current course requirements please review the latest undergraduate college catalog.  Always consult your academic advisor when registering for courses or when you have questions about course requirements.

Career Paths

Classes at SWMC will prepare you for a variety of media art careers including:

Design Director

Usually found in the advertising, media, and entertainment industries. Similar to a creative director, the design director ensures that new designs fit with the client's requirements. Unlike the creative director, though, a design director is not responsible for the quality of the final creative work, merely for the final quality of the design within a creative project.

Environmental Wayfinding Designer

Wayfinding design helps people find their way every day through print and broadcast media, the Internet, and signage. Designers consult on and analyze all aspects of communication between a client and their visitors, in venues including hospitals, educational institutions, cities and towns, resort venues, and many others.

Freelance Media Artist

Contracted by private individuals or companies to create artwork.

Interactive Designer

Creates memorable experiences for education and information. They work with computers and other technology to create products which can inform or teach through interactivity. Their products appear everywhere, from computers to museums.

Media Specialist

Knows about various types of media, when and how to use it, and what approach is best for each situation. They apply their knowledge in businesses, libraries, schools, and a variety of other places. They help others know what forms of media they need, whatever their purpose.

Multimedia Designer

Learns about a variety of media, from sound to light, and then discovers how to package it together to create a product that works on multiple levels. Works with theatre, entertainment, advertising, and other groups to help create memorable experiences.

Photographer

Creates permanent visual images for an exceptionally wide range of creative, technical and documentary purposes. A professional photographer usually works to a brief set by the client or employer. Examples of image content include wedding, family and baby photographs, fashion, food, architecture, corporate photography, war zones and landscapes.

Presentation Designer

The key to any good presentation is its ability to be understood and remembered. A presentation designer not only knows how to make an appealing presentation, but a memorable one, as well.

Storyboard Artist

An artist with an understanding of story and film techniques, a storyboard artist knows how to present a story visually, as well as what technology is needed to get the job done.

Video Designer

Designs and creates websites, and helps create the visual identity of a company. They work in a variety of work environments, from teams in agencies to individual freelance businesses. 

Video Journalist

Produces video content in which the journalist shoots, edits and often presents.

Web Designer

Designs and creates websites, and helps create the visual identity of a company. They work in a variety of work environments, from teams in agencies to individual freelance businesses.