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Graphic Identity Guidelines

A strong and consistent visual identity helps shape the way key constituents view Saint Mary-of-the-Woods College, now and in the future. Consistency in the ways these icons are presented is important for a thriving institution that is growing in quality and stature. Based in part on visual images, our constituents form impressions that become lasting opinions about the College. Our goal is to send positive impressions and messages to the public that strengthens our reputation and will assist in attracting great faculty, staff, students, donors and friends.

Saint Mary-of-the-Woods College Seal

The College’s coat of arms is a shield divided vertically in halves. The left field is blue, showing in the center a poplar tree on a hill or terrace in natural colors, with the first letter of the name of Mary; these latter devices are in gold. The right field is gold, and shows three eaglets with open wings in blue and beak and talons in red. The right half of the shield shows the arms of Madame du Roscoat, the foundress of the Sisters of Providence at Ruille-sur-Loire, France. The three eaglets are emblematic of the Holy Trinity, the motto of the du Roscoat family being “Trino Soli sit honor et gloria” (“To the Triune God alone honor and glory”).

The left field is charged with devices symbolic or significant of some fact connected with the history of Saint Mary-of-the-Woods. The rayed star, charged with the letter “M” in blue, is an emblem of Mary, Mother of God, the Stella Matutina, under whose protection Saint Mary-of-the-Woods, represented by a tree, places all its hopes for growth and life. The Latin crosses are emblems of Redemption and Catholicity. The crest is the count’s coronet of the du Roscoat family and the College’s motto, “Virtus cum Scientia,” translated as “Virtue with Knowledge United,” is the one chosen by Saint Mary-of-the-Woods College Mother Theodore Guerin.

The College seal is for official use by the president, board of trustees and other groups designated by the Office of the President.

The College Ligature

The ligature, also referred to as the “ring top,” is a typographic representation of the Saint Mary-of-the-Woods College ring.

Usage

• The ligature is an accent graphic and should not take the place of the official logo.
• It is not permitted to manipulate the ligature in any way.
• The ligature may be used only in black and white or black and Pantone 873C.

Note: The ligature is registered with the United State Patent and Trademark Office. Any unauthorized use is subject to legal action. 

College Colors

The consistent use of color is a subtle tool for communicating the image of a vibrant institution. The color palette is taken from the beauty endless and energy of the day and evening skies accented by the warmth of the golden sun. The colors for publications and web must include the colors below.

• Printing – Pantone Matching System (PMS) colors and CMYK values are provided for color printing projects.
• Web – Hexadecimal (HEX) values are provided for web use.
• Electronic presentation applications – RGB color values.

Promotional Items

Please consult the Office of Marketing and Communications for discussion of items such as pens, bags, t-shirts etc. that will be used to promote the College. We maintain relationships with vendors and printers that often result in purchases at competitive prices.

Stationery

Letterhead, envelopes, and business cards are the first contact many have with Saint Mary-of-the-Woods College. All campus departments and offices are required to purchase letterhead second sheets and matching envelopes through the Office of Marketing and Communications.

Contact Kristy Fry, director of creative services.

Business Cards

Business cards are another element in the consistent application of SMWC’s visual identity. The cards are ordered through the Office of Marketing and Communications.

Contact Kristy Fry, director of creative services.

Templates

Electronic letterhead and Powerpoint templates are also available by contacting Kristy Fry, director of creative services.