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Bachelor of Science (B.S.) in Digital Marketing Overview

Digital marketing knowledge is more valuable than ever. The exploding growth in digital marketing has created a high demand for a growing number of marketing jobs. If you are looking for expanded opportunities and a desirable income when you graduate, earning a digital marketing degree from SMWC can help you achieve those goals. Earn your bachelor’s degree in digital marketing online or on campus. Our degree programs provide the flexibility to lead you to the career of your dreams. With your professional advisors helping you along the way, you can mix and match majors and minors to get the perfect degree tailored to you and your career aspirations.

You will acquire a well-rounded knowledge base of business and marketing concepts to allow you to secure a job to impact and engage the evolving digital world. Courses will include insights into social media, search engine optimization and marketing, and digital marketing essentials. Combined with our general studies courses, you will learn to think critically and analytically.


What is digital marketing?
Digital marketing is the use of electronics and digital visuals to convey marketing messages. It mostly refers to marketing campaigns that run on computers, phones or tablets, which can take many different forms, including online video, search engines, social media ads and promotions, display ads and much more. Digital marketing is considered a juxtaposition to “traditional marketing,” such as broadcasting, magazines, billboards, etc.

Why get a degree in digital marketing?
A degree in digital marketing from SMWC provides you with certifications from marketing giants such as Google and Hubspot in social media marketing, email marketing, search engine optimization, digital marketing analytics and viral & organic growth. Digital marketing is huge, so there are plenty of paths to take. If you love being at the forefront of new trends, it may be social media. If you want to influence what people see when they look things up, you may point to search engine optimization. With a digital marketing degree, the high-paying possibilities available across industries are essentially endless.

What can you do with a digital marketing degree?
The world of digital marketing continues to soar. The exploding growth in the field has molded a high demand to fill the number of marketing jobs. Whether your skills lie more with strategy or the numbers side of digital marketing, there is a wide variety of career paths out in the world.

  • Content Strategist
  • Digital Marketing Manager
  • Social Media Manager
  • Content Creator
  • SEO/SEM Specialist
  • AI Specialist
  • Email Marketing Specialist
  • Digital Marketing Analyst

More career opportunities can be found on our blog: Careers you can have with a degree in digital marketing

What is the average annual salary of someone with a digital marketing degree?
Employment of digital marketers is expected to grow 10% through 2031, according to the Bureau of Labor Statistics (BLS). The average salary for digital marketers with a bachelor’s degree is $97,734, according to

What support and resources are provided at SMWC?
The Learning Resource Center (LRC) provides exceptional, personalized learning resource services to encourage student success. The LRC offers help with a range of academic support services, including a writing center, tutoring, college success courses and more.

Saint Mary-of-the-Woods College is routinely ranked by US News and World Report among the Best Regional Universities in the Midwest and the Best Value Schools. Our departments are also routinely ranked for their individual degree programs.
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